Visit Lessord Online Racing for Kids

In 1998, Mike Emhof, through his association with Branich Motorsports, helped with the development of the "Racing for Kids" program.

The program was designed to use the sport of automobile racing, one of the top spectator sports in the United States today, as an aid for teaching. Team members and elementary school teachers jointly develop a custom curriculum using some aspect of racing to teach a variety of grade-appropriate topics. The team visits each school, and the racecar, hauler, and support equipment and safety gear are displayed and used to present a particular topic.


Young fan visits the Mike Emhof Motorsports display at a show in Syracuse, NY.

Generally, the children attend a didactic session, and then they have a chance to look at the car up close, ask questions and talk to team members. They are able to walk through the trailer, and at the end of the tour they are provided pictures for coloring and team autograph cards signed by the driver.

To date, "Racing for Kids" has been used to teach pattern recognition for kindergartners, aspects of teamwork and safety to second graders, and the science of simple machines and advertising to fifth graders. The visits are always eagerly received by the kids and teachers alike, and are equally rewarding and enjoyable for team members.

The "Racing for Kids" team has visited Wayne and Monroe County schools, and more recently has worked with local Cub Scout packs and participated in Pinewood Derby events. 

Mike Emhof and his association with Branich Motorsports promoted its "Racing for Kids" program during 2002 and MEM continued the program in 2003. The 2004 season brings a new program to the kids with the formation of Mike Emhof Motorsports (MEM). The two Mini Sprint cars associated with MEM, will be an integral part of our presentations this year.

For more information about Mike Emhof Motorsports and the Racing for Kids program and its sponsor, visit the respective websites at www.mikeemhofmotorsports.com or www.lessord.com.


On the 1st of February, Bob Sergeant and Mike Emhof of Mike Emhof Motorsports with the support of Lessord Chrysler Products, through Emhof's Racing for Kids program, got the 2003 Racing season off to a quick start by sponsoring and participating in the Sodus Cub Scout Pack 111 Pinewood Derby.

Bob and Mike served as judges for the 4 classes of cars, which reward the young racers for their hard work and efforts in producing some fine looking cars and trucks. Other activities had both drivers talking to the large crowd in attendance about the many different aspects of racing along with team work required by all to make the programs run smoothly.

There were 16 rounds of racing that day and when the final checkered flag fell trophies were presented to the best in class for the 4 age groups and top five finisher of the 16 rounds. This years Derby winners were, Best in class for Tiger, (Nicholas Bolt), Bear, (Dillon Whitcomb), Wolf, (Trey Brunie), & Webelos, (Matt Mares). The top 5 race winners were, 5th place, (Shawn Fitzsimmons), 4th, (Jordan Pulsifer), 3rd, (Nathan Hoover), Runner Up (Brian Thompson), and Champion (Cody Jordan).

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